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It is absolutely clear that airlines do not have the ability to drive reservation consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel aor those consumers prefer. No airline fare can afford to turn reservation its back on any subgroup of consumers. aor No airline can afford to be anything other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of fare passengers would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger reservation because they have to.
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