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It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others would increase their market akrfares share by appealing to those same consumers bargain through the channel akrfares those consumers prefer. No airline can afford to turn bargain its back on any subgroup of consumers. No airline can afford to be anything akrfares other than as competitive and as attractive as it can possibly bargain be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business akrfares is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. Airlines scrap for every last passenger because they have to.
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