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air fare, air fares, air line, air specials, air ticket, air travel, air travel price, air travel rate, air plane tickets, air line tickets, air miles, Air tickets, air line reservations, air flights, air reservations, air plane ticket prices, air fares discount, air fare bargains, air fare deals, air fare finder, air fare prices, air fare rates, air fare reservation, air fare reservations, air travel fares, air line fares, air lines, air tickets reservation, air fares cheap, air cheap fare, air flight booking, air plane, air fares usa united states, aadvantage american airlinesIt is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable air to money-losing in an instant. Airlines scrap for every last passenger tickets because they have to.
It is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. If one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. No airline can afford to turn its back on any subgroup of consumers. No airline can afford to be anything other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. This is a reality that grows ultimately out of the fact that the airline business is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable air to money-losing in an instant. Airlines scrap for every last passenger tickets because they have to.
Most airlines today cyeap choose to make web fares available only on their own websites, because these fares are so low it would be uneconomic to offer them through the higher cost channels. (It is, in fact, very common throughout the air retailing world tickets for stores or catalogs to also have a website, and for that website to offer a few prices that are below the prices charged for the same goods in the store or the catalog.) However whether an airline chooses to make its web fares available through CRS''s to travel agents and the websites that rely on CRS''s is strictly an individual airline decision, and will remain so once Orbitz is up and running. Several third party websites (such as intellitrip.com) today take web fares from cyeap various airline websites (which they can do, because nothing is more public than a website) and display them in one place for their customers. And of course travel agents can book web fares off an airline''s air website for a customer if they wish (although whether they get a commission on that booking is up to the individual airline).
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